“From generative AI to niche social media platforms, how do we help organizations see the potential and plan for resources needed to test, learn and scale in order to realize that potential?”
10. And Maggie Schmerin, chief advertising officer at United Airlines, believes that it is time for a culture reset:
“Marketers are responsible for driving culture. Yet the culture of advertising has not changed in decades.”
Find out more about the Marketing Vanguard Summit here, and don’t forget to check out our regular Marketing Vanguard podcast, too.
