Delta Air Lines Is Creating an In-Flight Media Hub to Grow Its Customers on the Ground

For every 10 people flying any given Delta Air Lines flight, just four are members of the airline’s loyalty program, SkyMiles.

A stat like that underscores the opportunity for the airline to grow its first-party data and provide a rich in-flight experience. One way it’s doing that is by offering free Wi-Fi and other in-flight entertainment options for SkyMiles members.

According to Delta CMO Tim Mapes, “40% of any given plane are SkyMiles members, 60%, therefore aren’t, which is a huge growth opportunity,” he told Adweek following Thursday’s announcement here at CES.