Last year, Gerardo and Rita Luna upgraded from their roughly 2,700-square-foot home in Oxnard, Calif., to a much larger house in nearby Santa Paula, paying $2.4 million. The couple, who own four automotive repair facilities, said they had been looking for a quieter place, where they wouldn’t be able to “shake their neighbors’ hands through the window,” Mr. Luna said. The Santa Paula estate, on 6 acres, fit the bill perfectly.
The only problem: how could they possibly furnish such a large property? They didn’t have nearly enough furniture to fill the nearly 7,000-square-foot house, and what they did have didn’t fit the French Country style of their new home. Plus, they knew that global supply-chain issues would likely make buying new furniture difficult and time-consuming. Instead, Mr. Luna proposed an unusual solution: They offered to buy all of the seller’s furniture, although the heavy draperies and plaid upholstery didn’t exactly fit their taste.
“We knew that it would take us perhaps years to fill the house with furniture,” said Mr. Luna, 45. “So, even though it didn’t totally fit our vibe, we felt it made sense. We didn’t want to sit in an empty house.”




Gerardo and Rita Luna with their Maltese, Molly, in their new home. Though it wasn’t their style, they bought all the furniture along with the house. Amanda Villarosa for The Wall Street Journal (4)
The seller was downsizing to a new home nearby and agreed to sell her furniture to the Lunas for about $30,000, “pennies on the dollar,” compared with the original prices, said the Lunas’ real-estate agent, Victoria Adam of LIV Sotheby’s International Realty.
It’s a good thing she did. A new dining table the Lunas ordered for the house took six months to arrive, while a new sofa took three. “In the meantime, we had a sofa to sit on,” Mr. Luna said.

The bar area in the Lunas’ home.
Photo:
Amanda Villarosa for The Wall Street Journal

The Lunas’ new house measures about 7,000 square feet.
Photo:
Amanda Villarosa for The Wall Street Journal
In the past, it was common for properties in second-home or resort communities to be sold with the furniture included, but primary homes were traditionally delivered empty. Since the onset of the pandemic, however, more home buyers are making offers to purchase properties fully furnished, real-estate agents said. With supply-chain delays and other logistical issues leaving buyers waiting months or even years for their new furniture, agents said, purchasing the sellers’ furniture is much more appealing than it used to be.
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Developer Rick Rosemarin said he encountered this desperation firsthand last year, when he was trying to sell a roughly $10 million estate he built in Greenwich, Conn. It turned out that one would-be buyer who toured the modern estate was just trolling for furniture. The buyer said the house wasn’t for him, but asked if he could purchase all the furniture for another home he was buying. “That was hysterical,” said Mr. Rosemarin, 37.



A buyer who toured this Greenwich, Conn., estate, which was listed for around $10 million, was interested in the furniture but not the house. Daniel Milstein Photography (3)
While Mr. Rosemarin wouldn’t part with the furniture—it took him close to a year to furnish the house with supply-chain delays—he said didn’t blame the man. “The time frame for some of these deliveries was a joke,” Mr. Rosemarin said. “To this day, we still have a table we ordered in 2021 that hasn’t been delivered.”

At One57 in New York City, a fully furnished apartment recently sold for $34.5 million.
Photo:
Roberto Machado Noa/LightRocket/Getty Images
When he did sell the property in December 2022, the buyers—a family from overseas—wanted most of the furniture, and paid a premium for it, Mr. Rosemarin said, although he declined to say how much. “They initially wanted to order their own for a few rooms, but when they found out from their interior designer how long it would take, they ended up buying more from us.”
Buyers are also increasingly asking to purchase the rental furniture that many owners use to “stage” their homes for sale. Home-stager Robert Sablic of Quadra said his company recently furnished a four-bedroom apartment asking $45 million at Manhattan’s One57 condominium. “Shark Tank” star Robert Herjavec made an offer to buy the condo for $34.5 million, but only if the rental furniture was included.

‘Shark Tank’ star Robert Herjavec.
Photo:
Christopher Willard/ABC/Getty Images
Such instances used to be unusual, Mr. Sablic said, since high-end buyers often preferred to have all new furniture rather than used pieces that had been shifted from place to place by the staging company. They also present a challenge for stagers, who want to keep their clients happy but also have to quickly re-source and purchase new items for their own inventory, while dealing with supply-chain issues themselves.
Andrew Bowen, partner at ASH Staging, said as a result of the surge in demand, his company recently started renting staged furniture to buyers for a year, so that they could have a place to sit and sleep while waiting for their own items to arrive.
Other buyers, however, simply fall in love with the sellers’ furniture.

The Los Angeles show house of ASH Staging, which has seen an increase in the number of buyers looking for fully furnished homes.
Photo:
Christian Harder/ASH Staging

The ASH show house.
Photo:
Christian Harder/ASH Staging
Last year, real-estate agent Joan Herlong made a deal to sell a house in suburban Simpsonville, S.C., for about $9 million, a record for the area. The only glitch: the buyers loved the sellers’ eclectic, colorful furniture, which wasn’t for sale. The sellers planned to take everything with them to a new home they were building in nearby Greenville.
Once the deal was in contract, the buyers convinced the sellers to part with their furniture, Ms. Herlong said. She said she doesn’t know how much they paid for the furniture, but believes it could have been a seven-figure sum. Thinking it might be fun to “order all new stuff,” the sellers moved out with only a few suitcases, she said, leaving nearly their whole lives behind.
“Sometimes people don’t want to just buy your house, they want to buy your whole lifestyle,” Ms. Herlong said. The sellers did, however, draw the line when the buyer wanted their pet cows, too. “I’m not a cattle broker,” Ms. Herlong quipped.
Simpsonville Home
The listing agent, Joan Herlong, said she initially found that buyers were put off by the vibrant furnishings.
Ben Ivins of Ben Ivins Media
Simpsonville Home
The people who ended up buying the house loved the sellers’ eclectic, colorful furniture.
Ben Ivins of Ben Ivins Media
Simpsonville Home
Once the deal for the house was in contract, the buyers offered to buy all the sellers’ furniture.
Ben Ivins of Ben Ivins Media
Simpsonville Home
A bedroom.
Ben Ivins of Ben Ivins Media
Simpsonville Home
The house sold for about $9 million.
Ben Ivins of Ben Ivins Media
Simpsonville Home
The buyers also wanted the pet cows on the property, but the sellers refused.
Ben Ivins of Ben Ivins Media
When New York City media executive Andy Plesser, 71, started hunting for a weekend home in Connecticut’s Litchfield County, he wasn’t planning on buying a fully furnished house. But when he saw the home of Eric and Liz Macaire, he fell for their furnishings.
Mr. Macaire, 60, a restaurateur, and Ms. Macaire, a 54-year-old interior designer, had curated the home with items such as a set of 1940s bowling benches, a yellow settee that once belonged to Ms. Macaire’s socialite aunt, and an antique dough maker from a Paris flea market. There was also a pair of 19th century English “half moon” tables, an antique gold-framed beveled mirror and a cubist painting above the fireplace. “They were things that couldn’t easily be replicated or replaced,” said Mr. Plesser. He bought the house in November 2022 for $1.25 million, and made an unsolicited offer to buy all the furniture.
The Macaires were amenable to selling everything but a few sentimental items for $17,000, said Lenore Mallett of William Pitt Sotheby’s International Realty, a real-estate agent who worked on the deal. They were downsizing anyway, Mr. Macaire said, and some of the pieces would have been challenging to move. “It’s a compliment that people want the pieces we chose,” Mr. Macaire said.

Andy Plesser bought his weekend home in Connecticut fully furnished with items such as a yellow settee that once belonged to the seller’s aunt. Landon Speers for The Wall Street Journal (3)

Andy Plesser and Arty at the Lakeville home.
Photo:
Landon Speers for The Wall Street Journal
While he didn’t buy the furniture for convenience so much as admiration for the sellers’ tastes, Mr. Plesser said it was also nice to have the pieces in place immediately, rather than waiting for new furniture to be delivered.
Dallas real-estate agent Cindi Caudle of Briggs Freeman Sotheby’s International Realty sold a roughly $2 million, two-bedroom pied-à-terre last year at the HALL Arts Residences condominium. The buyer, from California, wanted all the staged furniture, including small details like the Hermès blankets and decorative bowls on the countertop. When the deal closed, Ms. Caudle said she removed what she thought were throwaway staging items, including plastic lemons from a wooden bowl; they hadn’t used real lemons to avoid them going bad. When the buyer arrived in his new home, however, he quickly called Ms. Caudle to ask that the lemons be returned.

Real-estate agent Cindi Caudle recently sold a fully furnished apartment at the HALL Arts Residences condominium in Dallas.
Photo:
Robert Tsai
“I thought I was doing him a favor, that he wouldn’t want those nasty things,” she said. Instead, “I felt like the lemon thief. The lemon thief who came in the middle of the night.”
Sometimes, disputes over furniture and other add-ons can threaten to derail a deal. Greenwich real-estate agent Amanda Miller of Houlihan Lawrence said she almost had a multimillion-dollar deal fall through over a dispute about outdoor furniture cushions. “It can be the couch that breaks the deal, sometimes,” she said. To avoid these kinds of snafus, agents recommend sealing the deal for a property first, then turning to negotiations over furniture.
“Sometimes, folks can get emotional and stuck over stupid things, like a bureau or something,” said Evelyn Tilney of Kienlen Lattmann Sotheby’s International Realty in New Jersey. “I like to keep them separate so that if the furniture falls through, it doesn’t jam up the whole deal.”
Agents said they also recommend a separate bill of sale for the furniture, since mortgage lenders don’t want to have to determine the value of the furniture for the purposes of financing.
Ms. Herlong said she once had an eccentric buyer make an offer contingent on the seller parting with his two dogs. The lender’s appraiser wanted to charge extra for researching the resale market for Jack Russell terriers.
Write to Katherine Clarke at Katherine.Clarke@wsj.com
Corrections & Amplifications
A previous version of this story incorrectly credited the Ash Staging photos to Christina instead of Christian Harder. (Corrected on January 26th)
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