For the latest Super Bowl 57 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials.
In 2004, the companies behind erectile dysfunction drugs Cialis and Levitra released Super Bowl ads for their drugs. Each of those spots—Cialis’ “Will You Be Ready” and Levitra’s Mike Ditka-led “It’s Not the Same”—somehow addressed their core topic with more subtlety than Ram’s Super Bowl ad that’s (ostensibly) about electric vehicles.