Some viewers were glued to the field, others were fixated on the $7 million ad campaigns while a significant number were just there for the Rihanna concert.
The scale of the Super Bowl’s TV audience always makes for diverse social chatter, and this year’s game was no exception. From a nostalgic 90s movie tribute to a fake and frustrating channel change, here are the top five viral moments that sum up Super Bowl 57.
Fenty Beauty perfects product placement
There is always a significant Super Bowl audience that is only really there for the halftime show, and this felt especially true this year—”Happy Rihanna Day” and “It’s Riri Time” trended on social throughout the game.