This week’s topic is relevant to many brands: branding a micro niche. This is vital if you are in b-to-b, tech or something similar. In the case of a micro niche, your audience is hyper-targeted and much smaller in size. This can make designing your branding and marketing more difficult than it would be for larger niches that have thousands or hundreds of thousands in their potential market. Today’s guest shows us how she has taken her experience in branding and marketing large b-to-c companies and applied it to a b-to-b micro niche.
Melissa LuVisi is the chief strategy officer at tab32. tab32 is the leading innovator of dental practice management technology.
