Retail

The Weekly Closeout: Puma’s CEO overhauls marketing, Fanatics acquires Fexpro


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It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week, and what we’re still thinking about.

From Dollar General’s beauty celebration to Walmart beefing up its supply chain, here’s our closeout for the week.

What you may have missed

Lids names new head of brand, collaborations

Ariel Sandler is the new head of brand and collaborations for sports apparel retailer Lids.

“I’m thrilled to join Lids, a company that I have respected and followed closely for a long time,” Sandler said this week in an announcement. “Coming from a sports and fashion background, being at Lids is an opportunity to get creative and build the brand further. I’m excited to work with new collaborator partners on exclusive product drops and find emerging artists and brands that will help take Lids to the next level.”

Sandler’s past experiences include helping to lead brand and marketing efforts for the NBA, New Era and StockX. Lids describes itself as the largest licensed sports retailer in North America with more than 2,000 retail locations. The company also has locations inside Macy’s and Hudson’s Bay stores.

Dollar General hosts 6-day beauty celebration

Dollar General is hosting its 8th annual Days of Beauty from July 10 to 15, focused on multicultural beauty, according to a press release. This year, the discount store is featuring celebrity guest Lauren Speed-Hamilton from Netflix’s “Love is Blind” and will offer freebies and daily tutorial videos. 

On Monday, registration for the July 15 feature event opened. That day, Speed-Hamilton will participate in a live virtual interview and show her personal beauty regimen. The first 5,000 to register are set to receive a free beauty box while supplies last featuring products shown in the event. Products in the box come from brands like Dove, Suave, Covergirl, Pantene, Neutrogena and more.

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Every day during the event, Dollar General will post tutorials and videos to its site featuring hair, makeup, skin and health tips from influencers. The company will also host gift card and beauty box giveaways on its social media platforms.

Dollar General said the company will donate $10,000 to the National Coalition of 100 Black Women. The organization’s mission is to provide education and health programs for young Black girls and women around the U.S.

Fanatics acquires sports wholesaler Fexpro

In a move to expand its international footprint, digital sports platform Fanatics announced this week it acquired Fexpro. The Panama-based wholesaler licenses sports and branded apparel serving the region and is a preferred licensee of U.S. sports leagues in Latin America, including the NFL, NBA, and MLB. 

Fexpro will join the Fanatics Brands division within Fanatics Commerce, and the company’s 100-plus employees will report to Alberto Bassan, the company’s CEO.

“Alberto and the team have built a strong wholesale business that complements many of Fanatics Brands’ capabilities that have been scaled globally over the past decade,” Joe Monahan, Global President of Fanatics Brands, said in a statement. Additionally, the company will benefit from Fexpro’s local expertise and infrastructure.

Retail Therapy

Our Place makes our childhood dreams come true

For many of us, “baking” desserts under a lightbulb was a rite of passage in the kitchen. And while those treats were questionable at best, there was just something uniquely satisfying about popping small dishes into a tiny box of an oven.

Well, now DTC brand Our Place wants to bring that same magic into the kitchen with its Wonder Oven — aka the grown-up Easy-Bake Oven of our dreams. But instead of the hockey puck-like cakes of our youth, Our Place says the oven will produce “crispy exteriors and soft, moist interiors,” using its steam-infusion technology.

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The Wonder Oven is intended to replace four kitchen appliances, including a toaster and an air fryer.

“With multilevel cooking capability and a cute, compact, and convenient footprint, you can do pretty much anything,” the company said in an Instagram announcement.

Slide right into this shoe collaboration that is obviously from the devil





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