The only things that Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber.
The three-minute film, created by agency Mother London and directed by David Shane, promotes Uber’s membership program Uber One, which encompasses rides, food delivery and other perks. The story begins when the two actors meet on set as De Niro enjoys a meal delivered by Uber Eats. Butterfield–known for his starring role in Netflix series Sex Education–strikes up conversation with the Hollywood icon.
“You eat food?,” Butterfield asks him nervously.
Though they have very little to talk about, Butterfield is convinced that the two will become best friends. They awkwardly yet endearingly build on their minimal bond by riding around London using Uber One to save money on their “favorite things.”
The comedic ad also shows them shopping, playing ping pong, drinking smoothies and watching fireworks together.
“Our new campaign aims to let people know that Uber One is a membership for people who eat food and go places, which is just about everyone,” Maya Gallego Spiers, head of marketing UKI at Uber and Uber Eats, said in a statement.
This is Uber One’s first campaign in the U.K., where it currently has more than 1 million members. Uber first promoted the service in the U.S. in February with a Super Bowl ad starring Sean “Diddy” Combs.
Long format and six-second cuts of the commercial will run across TV, BVOC, cinema and digital starting Oct. 27. The campaign will also incorporate posters and content celebrating “eating food and going places” from social media influencers including Pablo Rochat, Dani Ha and Dominique Davis.
CREDITS
Client: Uber
Agency: Mother
Creative: Mother
Strategy: Mother
Production company: O Positive
Director: David Shane
Producer: Nell Jordan
Executive producers: Ralph Laucella, Marc Grill, Nell Jordan
DP: Justin Brown
Production designer: Dan Betteridge
PM: Polly Leach
Editorial co: The Quarry
Editor: Paul Watts, Scot Crane
Post: 1920 SFX
VFX supervisor: Ludo Fealy
2D Lead: Jamie Stitson
Colorist: Kai Van Beers
VFX producer: Charlotte Griffin
Music licensing: Arnold Hattingh at Theodore
Sound house: No8
Sound engineer: Sam Robson
