In short, people are now travelling solo not because they have to – but because they want to. Emboldened with a ‘now or never’ attitude post-pandemic and more confident than ever about spending time solitary, travellers are busy booking their dream trips, regardless of life stage or relationship status. Many tour operators have noticed the trend: Scott Dunn reported a 30 per cent increase in solo bookings in 2023, while Black Tomato saw them almost double. In response to demand, many operators have launched solo travel collections or solo-specific departure dates, while others are waiving pricey single supplements.
