d&b group is to open an immersive technology experience centre at London’s Science Museum.
The facility, which opens in April, will provide a suite of five bespoke studio environments designed to attract key stakeholders involved in the realisation and delivery of global experiential projects from all event-production sectors.
The Sound & Vision Lab will be equipped with a full-scale d&b Soundscape system visually enhanced by projection mapping and a SmartStage Hybrid.
The Brand Interactive Space and Presentation & Programming Studio will raise awareness of the potential of these technologies when working in private surroundings.
The centre will also house an R&D lab, a production control room and lounges, which will offer a mix of discovery, operational and relaxation areas, as well as a dedicated meeting area for client engagement.
d&b group chief executive Amnon Harman said: “This new facility, in support of d&b’s future vision of immersive experiences, offers the opportunity for complete sensory engagement through sound, video, lighting and multimedia technologies – encompassing spatial audio, virtual production, virtual reality and extended reality.
“It will become a melting pot for ideation, collaboration, and innovation.
“The centre will provide an exciting destination for our international clients, from ambitious creatives and industry leaders to our valued partners and integrators.”
