Marketing

How Independent Agencies Are Attracting Private Equity Funding


There was a time when Megan Lally had doubts about accepting a private equity investment. Now, hot on the heels of inking a new deal with private equity firm Svoboda Capital Partners, the creative agency CEO has a new perspective.

Eight years ago, Lally co-founded Highdive, an independent shop known for creating fan-favorite Super Bowl spots. As the agency hired its 100th employee and realized 20% year-over-year growth, Lally recognized the once-small shop’s potential to evolve its service offering and realize something bigger.



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