As mindful gifting takes center stage, the focus has shifted from mere gestures to thoughtful offerings. In this evolving landscape, three exceptional homegrown Indian brands are leading the way with a keen understanding of their audience’s preferences and a focus on innovation. Empowered by their training through Walmart Vriddhi, they are redefining the standards of what intentional, thoughtful gifting can truly be.
The Soap Company India: Luxurious bath essentials for thoughtful Christmas gifting
Gifting is an art that beautifully blends thoughtfulness with utility, and The Soap Company India has mastered this balance with its luxurious yet affordable bath essentials. Perfect for Christmas gifting, the brand’s offerings add a touch of elegance and care to the festive season, ensuring every gift reflects true warmth and consideration.
Founded by Somya Khanna in 2018, The Soap Company India draws inspiration from Rajasthan’s vibrant heritage to create handcrafted bath products. The company states that these are organic and synthetic-free, and that each soap bar is enriched with nourishing ingredients like milk, almond oil, honey, calendula, shea butter, and vitamin E. This makes them as indulgent for the skin as they are visually appealing. The collection also boasts an array of festive scents, including Coco Vanilla, Tangy Orange, White Musk, Rose Beauty, Desir Beauty, and Lemon Bee, catering to diverse preferences.
Whether presented as a standalone gift or included in a curated Christmas hamper, The Soap Company India’s offerings elevate the gifting experience, making every gesture truly special. With their commitment to thoughtful craftsmanship and quality, these soaps are the perfect way to spread holiday cheer while pampering your loved ones.
While Somya’s initial focus was on creating products that people would cherish, the business took a major leap forward when she joined the Walmart Vriddhi program in 2022.
ET SpotlightAccording to Somya, The Soap Company India’s range is designed to cater to every occasion, from festive celebrations and corporate gifting to personal milestones. Whether it’s a single product or a beautifully wrapped set, these bath essentials are an invitation to indulge in everyday luxury, making them a memorable gift choice for all.
Bazuki Perfumes: Redefining fragrances with authentic Indian craftsmanship
As gifting fragrances gain popularity, there’s a noticeable shift toward locally crafted products that reflect the essence of India. This growing demand for exclusive fragrances is where Bazuki Perfumes comes in. Founded in October 2022 by Vishvam Modi, the brand has quickly become a one-stop destination for uniquely Indian scents tailored to local tastes according to the company.
Recognizing the growing appeal of gifting fragrances, Bazuki Perfumes has expanded its offerings to include special gift sets and personalized fragrances—ideal for Christmas. The brand offers a unique blend of traditional craftsmanship and modern innovation, creating fragrances that resonate with Indian sensibilities while appealing to contemporary tastes. The brand’s product lineup reflects this balance, featuring premium perfumes like Goblet, Swagger, Peckove, and Aurora, alongside aroma essential oils such as Aloe Vera, Sandalwood, Jasmine, and Tea Tree.
In May 2023, Vishvam enrolled in the Walmart Vriddhi digital training program, which proved to be a pivotal moment in the growth of Bazuki Perfumes.
As gifting becomes an increasingly personal experience, Bazuki Perfumes is preparing to take it a step further. With plans to develop an AI-powered tool for personalized fragrances, Bazuki Perfumes aims to revolutionize the gifting market by offering the world’s first AI-driven perfume experience.
Greta’s Essentials’s Bluoilz – The Skin Alchemist: Pioneering gifting in skincare and wellness
In the last few years, wellness has become a particularly popular avenue for thoughtful gifting, with people seeking products that promote self-care, sustainability, and authenticity. This growing trend is where the brand Bluoilz – The Skin Alchemist operating under Greta’s Essentials has carved a niche.
Founded by Ranjeeta Greta Chatterjee in Bengaluru, Bluoilz creates therapeutic skincare products highlighting its emphasis on using natural ingredients, and crafting products with the greatest care using ethical practices.
According to Ranjeeta, Bluoilz has become a go-to for meaningful gifting, offering a range of products that blend tradition and innovation. Premium perfumes such as Bliss, Gorgeous, Desire, and Turkish Fantasy bring a touch of luxury, while their handcrafted soaps and personalized skincare sets make for memorable and thoughtful gifts. The brand’s product portfolio includes face creams, face washes, face masks, serums, soaps, perfumes and body mists.
Bluoilz gained insights and learnings from the Walmart Vriddhi program, which provided invaluable personalized mentorship and guidance in business strategy.
Looking ahead, Bluoilz is focused on redefining wellness gifting. By expanding into international markets and staying committed to sustainability and ethical sourcing, the brand aims to make its handcrafted products the perfect choice for thoughtful gifts. According to the brand, each creation embodies healing, authenticity, and care, offering a meaningful way to celebrate wellness and share it with loved ones.
The Indian gifting market has witnessed an exciting shift, with homegrown brands leading the way in offering unique, personalized, and meaningful gifts. From bespoke fragrances to artisanal skincare and luxury bath products, these brands are redefining the gifting experience for consumers. What sets them apart is their commitment to quality, sustainability, and the art of thoughtful gifting, all while staying rooted in Indian values.
Walmart Vriddhi is playing a pivotal role in supporting this homegrown narrative in India. With its assistance, over 60,000 entrepreneurs have gained access to expert guidance and tools that help them scale their businesses. Launched in December 2019, this supplier development program empowers MSMEs with the skills they need to succeed in both traditional and digital marketplaces, enabling them to expand their reach and grow their businesses.
If you’re a homegrown brand, now is the perfect time to elevate your journey and take your story ahead. Join Walmart Vriddhi’s free digital training program and get the support you need to take your brand to new heights. Register here.
