Security vendor Coro focuses on bringing the power of an all-in-one platform solution to small and medium-sized businesses (SMBs) and the channel partners who serve them. As 2025 kicks off in full force, CEO Guy Moskowitz shared his thoughts on areas of concern and opportunity with Channel Insider.
SMBs need the “same thing” as enterprises, but becoming and staying secure remains a challenge
Coro is hyper-focused on the SMB market and its particular needs, which Moskowitz says are much more about the financial capacity to succeed than the threat landscape itself.
“The security need for enterprise and SMB, it’s the same thing, it’s exactly the same,” Moskowitz said. “The difference is that much of the cybersecurity industry is built for the enterprise. It encourages a company to buy a lot of separate software, try to integrate it all, and have an internal team that can then monitor everything.”
SMBs, though, don’t have the budget to procure software at that scale or to hire the necessary staff. And even when they partner with service providers to fill those gaps, Moskowitz says the ecosystem is still not designed to simplify security for those organizations.
Tech sprawl and the rise of the platform: how tool consolidation impacts outcomes
Coro’s platform, and its many modular add-on components, aim to consolidate the wide variety of security tools businesses need to remain secure in the current landscape. For Moskowitz, simplifying security is crucial to the success of businesses and channel partners alike.
“All the tech sprawl is just causing more confusion than good,” Moskowitz said. “Enterprise-level businesses, they might be able to work through the confusion, but SMBs can’t do that.”
The sprawl that can come naturally as enterprises scale up security operations is well-documented, and addressing increased spend is on many organizations’ 2025 agendas. Additionally, Moskowitz believes that end-customer businesses are not the only ones that can become confused by the abundance of tools on the market.
“It is easy for channel partners to also become confused and unable to keep up with the industry, especially if they themselves are smaller organizations that only a few employees,” Moskowitz said. “Solving the complexity for partners is important to us, too.”
Coro aims to be the go-to solution for all channel partners focused on SMBs
Moskowitz describes Coro as a “partner-first” company with a focus on how to build growth and success alongside those partners. 2025 will see changes to the Coro partner program built around four core elements focused on partners’ ability to build their own brand and tap into available funding resources to do so.
The company, according to Moskowitz, will build programs designed to teach partners how to approach branding, utilize MDF funds, and tap into additional financial resources directly from Coro. The company will also offer a new evergreen commission model.
“The way we want to influence the market is by enabling our partners,” Moskowitz said. “We also want to be the go-to company for anyone serving the SMB world. When businesses ask, ‘how should I become secure,’ we want Coro to be the answer.”
Security concerns are going to be as important as ever in 2025. To prepare, review the top cybersecurity stories that unfolded last year.
