As discussions about a U.S. TikTok ban continue, with President-elect Trump reportedly considering an executive order to extend the case, creators are migrating to other platforms like Triller and RedNote.
Triller is trying to poach TikTokers with new tools. Chinese-owned RedNote has popped up seemingly overnight. And Snap launched an ad campaign highlighting why creators love its platform.
ADWEEK has compiled a list of six platforms that creators are choosing as they decide where to focus their efforts. We looked at key features that creators use like livestreaming and the app’s functionality like discoverability.
Instagram’s Reels
When it comes to reach and discoverability, Meta-owned Instagram often leads the way. According to social media firm Buffer, Instagram Reels have 36% more reach compared to other post types like photos or carousels. Additionally, Reels posted on Instagram can be shared on Facebook, further increasing the reach of content.
Pros: Instagram has a wide reach for Reels, the ability to livestream and interact with an audience, and in-app tools to edit videos and content. Instagram also offers a program for creators that pays creators for content creation, and tools that help with brand partnerships. For example, a separate inbox helps creators organize messages.
Cons: Discoverability. Instagram does not have a TikTok-equivalent of the ‘For You’ page that helps people find new creators and content based on an algorithm of viewing habits.
YouTube’s Shorts
YouTube has launched the careers of countless creators. Since 2006, YouTube has provided a platform where anyone can create a channel and start uploading videos.
In 2020, YouTube introduced Shorts, its response to the growing popularity of short-form content. In March, YouTube announced that more than 25% of creators in YouTube’s Partner Program are now earning money through YouTube Shorts.
Pros: Shorts has the option to upload short-form and long-form content. There is also a creator program with monetization tools and the ability to livestream.
