Marketing

Apple, Google Restore TikTok to App Stores


TikTok is back on both the Apple App Store and Google Play as of Thursday evening.

Apple restored TikTok after newly-appointed U.S. Attorney General Pam Bondi sent it a letter, Bloomberg reported.

TikTok, owned by Chinese company ByteDance, faced a ban Jan. 19 under the Protecting Americans From Foreign Adversary Controlled Applications Act, which was passed by Congress last April and unanimously upheld by the Supreme Court in January.

The app went dark for roughly 14 hours Jan. 18 and 19, but it was restored after then-President-elect Donald Trump indicated that he would issue an executive order postponing the ban.

Trump made good on his promise hours after his inauguration Jan. 20, signing an executive order that gave TikTok and ByteDance until April 5 to find a U.S.-based buyer.

Toward the end of January, TikTok took steps to reassure advertisers that they were not breaking the law by running ads on its platform.

But even though the app remained online, it had been pulled from both tech giants’ app stores, while other partners, such as Oracle, opted to continue working with TikTok through the uncertainty.



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