Ranbir Kapoor has ventured into an entrepreneurial venture with ‘ARKS‘, a product line of premium essentials with a curated wardrobe that is modern, minimalist, timeless and elevated.
A lifestyle brand that mirrors Kapoor’s ethos and aesthetic in this code of quiet confidence, ARKS’ launch collection represents a seamless blend of functionality, style and substance with a carefully assorted line of apparels, accessories and sneakers for men and women.
The ‘apparel’ line embodies a harmonious confluence of practicality, distinctive style, and understated sophistication, offering an essential wardrobe of versatile and functional pieces for everyday wear. Elevated essentials, adorned with quality trims and a versatile palette, are meticulously crafted from premium materials, showcasing a unique fusion of the brand’s purpose and its understated aesthetic appeal in the products. This collection exudes an air of quiet confidence, embodying the pinnacle of aspirational luxury, the company stated in a press release.
For men, the collection encompasses a refined assortment of cotton jersey t-shirts, plush embossed French terry sweatshirts, knitted hoodies, double pique polo shirts, flat knit t-shirts and linen shirts. It further includes optic wash sweatshirts, versatile cotton twill and denim shackets, stylish denim biker jackets, ultra-limited edition uber sophisticated leather reversible bomber jackets. In bottom-wear, the collection offers a selection of well-tailored denims in regular and straight fits, versatile cargo pants, comfortable chino shorts, and embossed French terry joggers.For women, ARKS offers a curated selection of contemporary top-wear, including crop tops, cotton jersey t-shirts, flat knit polo shirts and kaftan tops, along with modal jersey halter neck tops, cotton twill shackets, French terry hoodies and Twill biker jackets. The collection also boasts a versatile range of bottom-wear options, including denim jeans, denim shorts, cargo pants, French terry joggers and linen drawstring pants.
Complementing the apparel range, ARKS introduces a line of timeless sneakers, crafted for effortless sophistication. Available in classic black and white, the low-top and mid-top silhouettes are bespoke to the brand, constructed from premium milled leather, featuring Ortholite® insoles and a padded French fit for unparalleled comfort and enduring support. The accessory line offers socks crafted from luxurious bamboo yarn and baseball caps, completing the ensemble with an air of simplicity.
Drawing inspiration from Kapoor’s love for travel, cinema, sports and meaningful living, ARKS aims to cater to individuals who seek understated luxury and a lifestyle that resonates with their inner confidence. Each piece is a testament to impeccable craftsmanship, reflecting the brand’s commitment to refined elegance. Minimalist aesthetics meet unparalleled functionality in every design, resulting in sophisticated pieces that transcend fleeting trends, offering versatile and long-lasting style and elegance that resonate across seasons.
At ARKS, we believe in creating products that aren’t loud but still make a statement. It’s about finding confidence in the simplicity of design and feeling good in what you wear, what you use, and how you live,” said Kapoor. “I wanted ARKS to reflect my personality—versatile, subtle, and impactful. This brand is more than įust fashion; it’s an expression of authenticity, elegance, and quiet confidence. To me, ARKS is a way of bringing refined lifestyle to people who value quality and individuality.”
Abhinav Verma, co-founder and chief executive officer of ARKS, added, “With ARKS, we’re not įust launching a brand; we’re introducing a philosophy of design driven by Ranbir’s passion and aesthetic sensibilities. Today, India’s evolving fashion landscape, driven by a rising middle class and a growing preference for premium casual wear, presents the perfect opportunity to bring our vision to life. ARKS is where every detail, from fabric to finish, is thoughtfully crafted to inspire confidence and celebrate personal expression. We are here to redefine what understated style means in the modern wardrobe.”
