Instead, the house of JPG was guest-designed by a host of rotating designers, from Glenn Martens and Olivier Rousteing to Haider Ackermann, Simone Rocha and, most recently, Ludovic de Saint Sernin. This system resulted in a host of viral collections presented during Paris’ couture weeks, but now ends as the Puig-owned label announces the appointment of a permanent creative director, Duran Lantink.
