Our vote: THUMBS UP 👍
The Clydesdales could make any snowstorm cozier.
CeraVe
Our vote: THUMBS UP 👍
Michael Cera is an inspired choice in one of the most memorable campaigns of the season. The reveal lives up to weeks of hype.
Coors Light
Our vote: THUMBS DOWN 👎
This spot has nostalgia value and a strong, but on-the-nose, soundtrack going for it, and not much else.
Doritos
Our vote: THUMBS UP 👍
The characters Dina and Mita bring a burst of energy to this brand.
Dove
Our vote: THUMBS UP 👍
Pared down with a clear purpose-driven message, plus we love the soundtrack.
Drumstick Ice Cream
Our vote: THUMBS DOWN 👎
The joke falls flat, and we wouldn’t want to be stuck on a plane with Dr. Umstick.
e.l.f. Beauty
Our vote: THUMBS UP 👍