e.l.f. has a knack for showing cultural icons in their best light.
Etsy
Our vote: THUMBS UP 👍
Refreshing to see a funny, original story without any celebrities.
Our vote: THUMBS UP 👍
It’s sweet, predictable and manipulative, and sometimes that’s OK.
Hellmann’s
Our vote: THUMBS UP 👍
Kate McKinnon’s performance makes this – plus, who doesn’t love cats?
Kawasaki
Our vote: THUMBS UP 👍
Mullets are back with a vengeance and so is Kawasaki with this ad. Ties in perfectly with the product message, too.
Kia
Our vote: THUMBS UP 👍
A sweet story that tugs at the heartstrings, but feels more like a Christmas ad.
Lindt
Our vote: THUMBS DOWN 👎
Even with the sumptuous chocolate shots, this lands straight in the forgettable middle.
