Marketing

Adweek’s Reviews of the 2024 Super Bowl Ads: Best and Worst of the Game

Our vote: THUMBS DOWN 👎

The spokescandies’ clout is wasted and Scarlett Johansson seems out of place here.

Michelob Ultra

Our vote: THUMBS DOWN 👎

Getting Messi was a win, but the ad lacks a strong idea.

Microsoft

Our vote: THUMBS DOWN 👎

A decent product demo, but will this AI-centric spot win over a skeptical public?

Mountain Dew

Our vote: THUMBS UP 👍

Aubrey Plaza gives a good, if predictable, performance as always and her deadpan delivery juxtaposes nicely with the product message.

Nerds

Our vote: THUMBS DOWN 👎

Great song choice and taste of nostalgia, but the life-sized gummy is a little unsettling.

Oreo

Our vote: THUMBS DOWN 👎

This lacks the playfulness the brand is trying to convey.

Paramount Pictures: ‘A Quiet Place’

Our vote: THUMBS UP 👍

Harkening back to the pioneering ‘Independence Day’ trailer, Paramount gives us all the thrills, chills and aliens ahead of ‘A Quiet Place: Day One’s” June debut.

Paramount Pictures: ‘Bob Marley’

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