businessmayor

Marketing

Warner Bros. Discovery and VideoAmp Reach Deal for Audience Measurement

Warner Bros. Discovery is kicking off 2023 with an alternative approach to audience measurement. Top line On Tuesday, Warner Bros. Discovery and VideoAmp announced they had reached an agreement to measure cross-screen campaigns across the global media company’s sports, news,...

fund

Sterling struggles against stronger dollar

© Reuters. FILE PHOTO: A board displaying buying and selling rates is seen outside of a currency exchange outlet in London, Britain, July 31, 2019. REUTERS/Toby Melville LONDON (Reuters) - fell against the dollar, which swept higher against a range...

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