Treseder hopes the Oscars campaign helps with brand recognition, explaining why the brand matters to its customers and why it matters to the world. Most importantly, the company wants people to know that it can use its software to make anything they can imagine, especially things that help the planet like greener buildings, transportation and ways of doing things.
The company offers its software free to students and educators around the world, recently crossing the 60 million user mark in the education space.
Post-Oscars, Autodesk will continue to work with Maximum Effort to build on its tagline and momentum, using purpose-driven marketing to shine a light on its customers.
The Oscars moment between Maximum Effort, Kimmelot and Autodesk follows the success of The Walking Dead series finale campaign, in which Maximum Effort, Kimmelot and AMC Content Studios resurrected four previously killed off characters across five creative ads. Autodesk was one of five participating brands in the #WalkingDeadvertising campaign alongside Deloitte, DoorDash, MNTN and Ring.
