
New Delhi: Fashion and lifestyle brand Lavie has launched a new collection of women’s watches, marking its entry into the watches segment, the company said in a press release on Thursday.
With this new launch, Lavie’s now positions itself as a multi-category retailer.
“We have transformed our vision into reality by expanding into a new product category, and we’re excited to take it further, setting new standards in the world of women’s fashion,” said Ayush Tainwala, CEO, Lavie.
Recently, the brand raised USD 9 million funding to expand its store presence and strengthen manufacturing capabilities. Currently, the company has around 100 outlets.