There are a few factors to consider when choosing a crypto exchange. They are:
Security and regulation
As seen in our 2025 Cryptocurrency Investor Trends Survey, 36% of respondents cite security concerns as a key barrier to investing in crypto. So when choosing a crypto exchange, security and regulation should be your top priority.
A common crypto adage is “not your keys, not your coins,” which serves to remind users of the fact that their assets are in the hands of centralized exchanges. This can be further applied to staking and “deposit and earn” programs, of which should be scrutinized to understand where assets are held.
The best exchanges employ advanced security measures, such as two-factor authentication (2FA), cold storage for assets, provide proof of asset reserves, and insurance coverage to protect your funds. Additionally, ensuring that the exchange is compliant with local regulations can provide peace of mind that it’s operating within the law and maintaining a high standard of security.
Fees and costs
While many exchanges offer low trading fees, you should also pay attention to deposit and withdrawal fees, as these can quickly add up. Some exchanges may also have hidden charges, such as withdrawal limits or inactivity fees, so be sure to read the fine print before committing. One pro tip for all exchanges is to utilize limit orders instead of market orders to save on trading fees, though this may take a bit of research and practice to understand.
Our survey shows that 22% of non-crypto investors are hesitant due to perceived costs, making transparency about fees an essential factor when selecting an exchange.
Cryptocurrency availability
Some exchanges support a wide range of digital assets, while others are more limited. If you’re interested in a diverse portfolio, look for platforms that offer a broad selection of coins and tokens, including popular altcoins beyond just Bitcoin and Ethereum.
This is increasingly important as 42% of respondents in our survey indicated that they plan to buy cryptocurrency in the next year, with many interested in a wider array of digital assets to invest in.
As a result, many crypto investors will set up accounts across several exchanges to cast the widest net on availability.
User experience and mobile apps
In today’s fast-paced market, user experience and mobile apps are critical. The best exchanges offer intuitive, easy-to-use interfaces, both on desktop and mobile. A smooth, well-designed app can make trading and managing your assets much easier, especially if you’re on the go.
Trading features
For more experienced traders, consider trading features such as spot trading, futures, and staking options. These features provide opportunities for more advanced strategies and earning potential.
Customer support
Good customer support is essential, particularly for beginners. A responsive support team that’s available 24/7 can help you resolve issues quickly and ensure you’re not left in the dark if anything goes wrong. In fact, 31% of survey respondents cited difficulty with understanding how to buy crypto, emphasizing the importance of exchanges offering clear, helpful support to guide new investors.
