The newly raised funds will be deployed to expand product offerings in biofortified food categories, strengthen distribution across quick commerce, offline retail, and direct-to-consumer (D2C) channels, scale farmer training programs and sustainable sourcing initiatives, and invest in R&D and nationwide awareness campaigns to educate consumers on biofortified foods.
The funding round also saw participation from Aclr8.vc, the fund co-led by Apurva Chamaria (Global Head – Venture Capital & Startups, Google), Karan Jindal (India Lead – Content Marketing, Meta), and Arjun Vaidya (V3 Ventures), Akshay Ghulati (Shiprocket).
Prateek Rastogi, Co-founder of Better Nutrition, said in a statement, “This wasn’t a round we raised – it was a round we constructed. Every name on this cap table represents a very specific lever we’ll need in the coming phase – whether it’s last-mile logistics, content-led commerce, international trade, corporate governance, or institutional capital access. In today’s environment, capital is available—but building the right capital+capability stack is what separates momentum from real scale. That’s what this round was about.”
Aishwarya Bhatnagar, Co-founder, Better Nutrition, said in a statement, “We are on track to build a ₹1000 crore brand by the end of the decade. We’ve taken our proprietary tech beyond staples and are now scaling it across pulses, oilseeds, and other foundational crops. What excites us most is the next line of products – foods made from our own crops, where we retain their nutrient density, low-GI profile, and pesticide-free integrity. We’ve focused not just on one trait, but stacked multiple benefits—higher iron, zinc, protein, better digestibility – and brought them together in formats that are ready for everyday India.”
Shantanu Deshpande, Founder & CEO of Bombay Shaving Company, who invested through his fund The BarberShop, said in a statement, “Better Nutrition is that rare combination of a purpose-driven mission with founder-level clarity and execution. Their sharp focus on scaling biofortification and reimagining everyday nutrition makes them not just an investable business—but a movement you want to be a part of and help shape.Greenday, the parent company of Better Nutrition, had raised ₹3.1 crore in 2022 in a round led by IIM Ahmedabad Ventures.
