“Elite athletes require elite equipment, and that extends to their writing tools,” said Gina Lazaro, vp at Newell Brands.
Los Angeles Rams Draft House
The Rams continue to make draft day the most involved, brand-heavy, LA-appropriate marketing experience possible—and keep doing so thousands of miles from the draft site.
Partnering with Zillow, the Rams converted a 9,150-square-foot Hermosa Beach estate into General Manager Les Snead and Head Coach Sean McVay’s Draft headquarters. Rams wide receiver Puka Nacua toured the home virtually with Zillow’s Immerse app on Apple Vision Pro, while the team gave the house a Showcase listing and stocked it with offerings from partners 1800 Tequila, Audi, Baxter of California, Bud Light, Corona, Gatorade and PepsiCo.
Audacy Sports
Hosting a Radio Row with its brands, posting podcast episodes previewing the draft and analyzing each round, hosting betting analysis from BetQL Network and sponsoring a private concert with Jelly Roll at The Fillmore, Audacy is using the NFL Draft as a coming-out party for its Audacy Sports.
Offering ad buyers a complete package of broadcast, digital and podcast sports properties across the country, Audacy Sports encompasses 40 sports stations, 160 streaming channels and more than 600 programs and live events. The company boasts 43 million monthly listeners across all of those properties, including fans of 150 pro and college sports teams and the official audio and podcasts of Major League Baseball.
Snickers
Before any team called his name, Rome Odunze was already in high demand among brands
