Verizon will keep following Oduze and Mitchell throughout the season as part of a video and social media series. It has also renewed its Official 5G Network partnership with the Detroit Lions, making it the sponsor of the team’s Thanksgiving Day Halftime Show. The brand celebrated by giving away Lions jerseys in Detroit during the draft and bringing in small business food vendors to the NFL fan festival to showcase some of its Small Business Digital Ready users.
Business Mayor > Marketing > Brands Chase Football Marketing Momentum at NFL Draft
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