Rogers added that interactivity on platforms like YouTube is all about community.
“When you have communities, what you’re doing is inviting a brand to become a part of that community, so it’s a different type of approach than just slapping a commercial on network TV,” Rogers said. “When you come into the world of YouTube, there’s a lot of ways for brands to get more organic and deeper involved in that community.”
Meanwhile, Cannon said while he has a lot in the works for his other shows, which include titles like Super Dad, Big Drive, and Daily Cannon, which are currently airing on YouTube, this partnership will continue to grow.
“I’m excited about jumping into this new realm of offering content,” Cannon said. “The ecosystem we’re building is just the first song to the table. I got everything from an automotive show to a late-night talk show. By the end of the year, I think everybody will zoom out and see that I fully built my own network of all types of content. But the first phase is just taking advantage of platforms like YouTube because that’s what the audience is.”
