Diane Kruger attend the Christian Louboutin eyewear event in New York City.
The brand that made feet sex symbols is now aiming for the same glammed-up vamp look for the eyes. Enter Christian Louboutin’s newly launched eyewear and optical offerings in partnership with Marcolin, the Italian eyewear giant that also produces designer frames for Tom Ford and Pucci but also more mass brands such as Abercrombie & Fitch, Kenneth Cole and Adidas Originals. The launch comes as the firm appointed a new US CEO, Marco D’Acunzo, an executive in the automotive, sport, and hospitality industries who was most recently with Piaggio Italian scooters.
The collection features a total of nine sunglass styles in various colorways and four optical styles; the brand will retail from approximately $625 to $875 with distribution on ChristianLouboutin.com and select Christian Louboutin boutiques and at Saks Fifth Avenue stores, with the retailer erecting a special window display for the shades debut.
Chloe Flower performs at the Christian Louboutin eyewear event in New York City.
According to a release, the offerings include women’s and men’s styles and draw inspiration from Christian Louboutin’s work in pursuit of the ‘perfect structural lines. ‘The eyewear range includes new ZEISS lenses, which provide crystal-clear, comfortable vision thanks to anti-reflective coatings, glare reduction, and durability treatments.
A style from the newly launched Christian Louboutin eyewear collection.
Described as a collection of ‘modern luxury’ according to a company spokesperson, the styles blend acetate and metal trims and mechanics. Brand codes are present as a row of teeny spikes on a pair of oversized Navigator frames; minuscule red sole hardware adorns the frames of Art-Deco cat and oval styles. Mesh patterns on bridges and temples recall the designer’s fishnet-inspired styles on the Roller and So Kate styles. At the same time, red details appear as linear accents on the exterior and interiors of the frames, such as the Georges or Greggo 2 frames. Some styles take ‘rose-colored’ glasses to a new level with cherry red lenses, as seen on a version of the Miss Z. Many details also mimic the brand’s beauty offerings.
A new men’s Christian Louboutin eyewear style.
“This collection is more than just an eyewear launch—it’s the fusion of two creative worlds, bringing Christian Louboutin’s signature artistry into a new category. It was born from a shared passion for design excellence and iconic luxury, combining Louboutin’s unmistakable vision with Marcolin’s ability to create a bold, elegant, and instantly recognizable collection,” said Marcolin Group Style and Product Development Director Lara Marogne.
Jeremy Pope attends the Christian Louboutin eyewear event in New York City
To celebrate, the brand invited VIPs such as Diane Kruger, Olivia Palermo, Francesca Scorsese, Jeremy Pope, and Law Roach to downtown hot spot The Nines, which is bathed in red décor and lighting for sultry soirée. Guests were treated to the captivating song stylings of Chloe Flower, an American classical pianist who twists the music form but combines it with contemporary music. As guests stood around the baby grand piano where she performed, sipping champagne and specialty cocktails, Flower joked that she had never played piano in sunglasses but was a die-hard fan who wears Louboutin shoes to play in. Before and after the performance, DJ Isabella Massanet, daughter of Net-A-Porter founder Natalie Massenet, offered a smooth and groovy soundtrack while guests had the opportunity to try on the shades.