During Kimberly-Clark’s earnings call, CFO Nelson Urdaneta suggested that investment in marketing will continue apace. “We intend to continue doing that as the year progresses,” he said.
Keurig Dr Pepper’s CEO told analysts the company will remain “bullish” on the marketing front, especially given the positive results it’s seen with the recent launch of Dr Pepper Blackberry. “If you haven’t seen our advertising and marketing, it’s great,” he said, calling it a “full-funnel marketing activation across all the different digital, social, and linear channels.”
Looking ahead, P&G plans to continue investing in advertising at current levels, with an openness to adjusting as necessary. Unilever, meanwhile, plans to invest more in brands showing momentum.
