industry

Developers roll out red carpet for homebuyers in festive season


Bengaluru: Real estate developers in India are trying to make the best of this festive season with a variety of attractive offers to tempt potential homebuyers.

Top builders like Puravankara, Prestige, Brigade, Lodha, Raheja, Godrej, Tata Realty and Birla Estates have rolled out offers to boost sales during the period.

These offers include EMI waivers, GST exemptions, free registration and stamp duty, as well as additional perks such as modular kitchens, electronics, complimentary car parking spaces, and, in some cases, even fully furnished apartments.

“Clients wait for the festive season to look for properties. This year, developers also want to make the best of it and, hence, are offering some discounts, including 1-2% off the closing rate of the property, partial floor rise and car parking waivers,” said Bhavesh Kothari, founder and CEO of real estate broking firm PropertyFirst. “Offers started from Navratri and will continue till Diwali so that homebuyers can benefit…”

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In a bid to further incentivise buyers, some developers are collaborating with banks to provide fixed interest rates on home loans for a specific duration, adding to the festive appeal.

Stamp duty and GST waivers are also offered by some builders to drive sales.

“We have seen a strong demand for homes in the first half of the year and expect the momentum to continue in the festive season,” said Abhishek Kapoor, group CEO, Puravankara Limited. “At Puravankara, we have also lined up several exciting new launches in all our geographies for customers. Each of our brands-Purva, Provident Housing and Purva Land-has a set of offers to encourage homebuyers to book during the festive season.”



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