Media

Directors’ Deals: LBG Media chiefs buy the dip


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LBG Media, owner of the LADbible digital media brand, is off to a strong start in its new financial year, with double-digit revenue growth in the first quarter. Its latest full-year results were ahead of market expectations, helped by a surge in global audience to more than half a billion people.

Its 2023 acquisition of Betches, a US digital comedy brand, has helped the group grow its US audience to 143mn and land partnerships with blue-chip ad groups such as Netflix, L’Oréal and White Castle.

Yet LBG’s share price has slumped by almost a fifth since the results were published in late January, after soaring by more than 60 per cent in 2024. The stock now trades at 13.2 times forward earnings, down from a rating of 16 times just a few weeks ago.

Company insiders have bought the dip. Chief executive Solly Solomou bought 22,209 shares on February 17, spending £24,874. Non-executive director Carol Kane acquired £50,000 worth of shares on February 13, while chair Dave Wilson followed suit a day later, purchasing 45,192 shares for the same amount.



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