Since its inception in 1980, Applebeeâs has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any legacy brand, Applebeeâs has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics.
On the latest episode of Marketing Vanguard, host Jenny Rooney sits down with CMO Joel Yashinsky to discuss the journey of the brandâs resurgence and its strategic marketing approach. Yashinsky, a seasoned marketer who spent nearly two decades at McDonaldâs, shared insights into Applebeeâs transformation, emphasizing the brandâs commitment to reconnecting with its roots while also engaging with new generations of customers.
During the conversation, Yashinsky highlights the significance of collaboration with franchisees in driving the brandâs success, and teases upcoming announcements and partnerships aimed at further enhancing Applebeeâs guest experiences.
Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.
