Fashion brand Beyoung has partnered with e-commerce platform Noon.com to enter into the Middle Eastern market.
Launched in 2017, Noon will help the brand enter markets such as UAE, Saudi Arabia, and Egypt, part of its global expansion plan of opening 300 stores worldwide over the next three years. Earlier this year, Beyoung said it aimed at strengthening its presence in the GCC and MENA regions and establishing a gateway to international markets.
“We are thrilled to introduce Beyoung to the Middle East to cater everyday fashion needs. We ardently believe that the UAE has a large, untapped market of consumers who require value for money and premium fashion, and we’re excited to connect with them. This paves the way for us to reach the global mass market, including the untapped Tier II, III, and IV cities. Ultimately, our goal is to make everyday fashion accessible to everyone, everywhere,” said Shivam Soni, CEO and founder of Beyoung.
Founded in 2018 from Udaipur, located in Rajasthan, Beyoung has a current GMV of Rs 200 crore and it has a target to achieve Rs 600 crore GMV in the next three years.
As the world’s second-most populated country, India is an attractive market for apparel brands, especially with youngsters increasingly embracing western-style clothing. Within the apparel space, several brands including H&M and Puma get over 40-50% of their revenues from online, indicating increased affinity towards ecommerce channels post the pandemic.
Beyoung has already launched stores in cities like Udaipur, Bhilwara, Kota, Lucknow. India’s D2C market is estimated to reach a size of $100 billion by 2025 after having grown exponentially in the last few years driven by 200 million odd digital shoppers in the country.
