New Delhi: Nobero, a Fashleisure brand under TMRW House of Brands, is aiming to open 25 exclusive stores across India by FY26, the company said in a media release.
The brand, which has primarily operated in the digital space, marked its offline debut with the launch of its first exclusive brand outlet (EBO) at Sarath City Mall, Hyderabad. With the athleisure and travel-inspired fashion segment witnessing steady growth, the company’s offline foray is to strengthen its foothold in India’s evolving casualwear market, according to a statement.
“Physical retail will play a crucial role in our next phase of growth,” said Karthik Venkat, Co-founder, Nobero. “Our stores will not only serve as experience hubs for our customers but also as key platforms for launching new collections and gaining real-time consumer insights.”
The expansion aligns with TMRW House of Brands’ larger omnichannel strategy, which has seen over 30 store openings across multiple brands in recent quarters. “We are scaling rapidly across both online and offline channels,” said Prashanth Aluru, CEO and co-founder, TMRW House of Brands. “By FY26, we aim to cross 125 stores across our portfolio, ensuring a seamless shopping experience for consumers.”
Established in 2020, Nobero is looking to focus on key metro cities, targeting high-growth locations that complement its existing digital presence. With an omnichannel approach, it aims to capture a larger share of India’s evolving fashion landscape.
