Marketing

Five years on from Covid, has the industry changed for the better?


“Unprecedented”,”furlough” and “bubbles” are a few of the words that are reminiscent of 2020. On 23 March five years ago, UK prime minister Boris Johnson announced that the UK was entering a lockdown as a result of the spread of coronavirus. 

Now, in 2025, the way in which people work has been upturned and a “new normal” is being established. As for the advertising industry, has it changed for the better or is it still looking back to years gone by?

In this episode, the Campaign team will address questions around whether adland has indeed changed for the better, how hybrid working has affected creative and media teams, what has happened to DEI, and what has been the impact of new ways of working on young people.

Hosted by tech editor Lucy Shelley, the episode includes UK editor-in-chief Gideon Spanier, deputy editor Gemma Charles and deputy creativity and culture editor Charlotte Rawlings.

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