Fetch’s vision for 2025 reflects this approach by focusing on creating more ways to reward consumers for their interactions with brands, going beyond purchases to include other meaningful engagements. “We aspire to be the world’s rewards platform, extending beyond purchases to rewarding time spent with brands,” Wheeler said. “Whether it’s streaming content, going to the vet, or visiting the doctor, we’re exploring every way to bring value to consumers and brands.”
Ultimately, the panelists agreed that successful loyalty strategies hinge on a holistic approach—using technology for precision targeting, storytelling to build emotional connections, and community-building to create shared experiences. “It’s about investing in relationships,” concluded Singh. “The best brands consistently meet customer needs, earn trust, and inspire satisfaction.”
