South By Southwest has effectively taken over the streets of Austin, Texas.
With brand activations spilling out of bars, restaurants, parking lots and venues, and hundreds of celebrated founders, marketers and tech savants speaking on panels in and around the city’s downtown hotels and convention center, the excited buzz of the festival is palpable throughout the city.
Major advertisers have descended upon the city in tandem with SXSW, both as festival sponsors and as participants.
