This growth was largely driven by younger investors, with over 50% of contributors under the age of 35, showing a strong trend toward early and disciplined financial planning, according to the company. Female participation reached 24%, surpassing the national average reported by AMFI, reflecting increased financial engagement among women. Groww experienced a twofold increase in new SIPs compared to the same period last year, accounting for 50% of the total industry SIPs in that timeframe.
SIPs made up 86% of mutual fund investment volume on Groww’s platform, while lump-sum investments accounted for the remaining 14%. The average SIP value per customer increased to over INR 6,000, highlighting a growing commitment to long-term investment strategies.
Nearly 80% of the transactions on Groww came from non-metro (B30) cities, underscoring the rising interest in SIPs among retail investors from smaller towns and cities. Maharashtra, Uttar Pradesh, West Bengal, Bihar, and Rajasthan were the top five states contributing the highest number of SIPs from B30 cities. This strong participation signals a growing interest in equity assets and long-term financial planning among individuals in non-metro regions, as they embrace wealth-building strategies that emphasize consistency, thoughtful financial planning, and strategic asset allocation.
