New Delhi: Helena Kuylenstierna has taken over as the director for H&M India and will be based out of the head office in Bangalore, the company announced in a media release on Monday.
With over 24 years of experience at the brand, Helena aims to drive significant growth and profitability for H&M India. She was the global managing director for Kidswear at H&M.
Kuylenstierna said, “Being a diverse market, we strongly believe that India has unique needs, and we are excited to take steps to make the most out of the opportunities we see to improve local customer relevance and maximise growth. We will continue to democratize fashion and offer elevated collections that allow our customers to celebrate self-expression.”
Originally from Sweden, Kuylenstierna started her career with the company in 2001 and has extensive experience from her previous roles as the assortment manager & division head Kids, global purchasing manager in Shanghai’s production office, and head of buying & production at ARKET.
In India, H&M operates in 64 stores across 29 cities and is present online on HM.com, Myntra.com and Ajio.com.
