In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter.
The move will shift the sales and marketing staff away from their current title-centric model to better support the objectives of its advertising clients. The company said that it already successfully operates using this structure outside of the U.S.
Hearst Magazines currently operates as a hybrid model, bucketing its brands into groups by subject matter, but the new structure will prioritize the industry of the advertiser.
