In primetime, MSNBC averaged 1.024 million total viewers and 96,000 demo viewers. During total day, MSBNC had 593,000 total viewers and 57,000 A25-54 viewers.
Relative to Q1 2024, the network was down -18% in total viewers and -21% in the demo during primetime. MSNBC dropped a respective -27% and -30% in those measured categories during total day.
Despite the downward trend, MSNBC has seen an uptick since January. Between Jan. 20 through March 28 the network’s primetime lineup has been averaging 1.45 million total viewers, up +96% compared the post-election to pre-inauguration period, when it averaged 739,000 viewers between Nov. 11, 2024 and Jan. 19, 2025.
During total day, MSNBC has averaged 830,000 total viewers between Jan. 20 to March 28, up +43% in viewership when using the same date ranges.
MSNBC was the third most-watched cable news network in total viewers and No. 19 in the demo. During total day, MSNBC landed in third place in total viewers and 12th in the demo.
CNN
CNN averaged 558,000 total viewers and 121,000 demo viewers during primetime. Across total day, the network saw 428,000 total viewers, and 79,000 A25-54 viewers.
Compared to Q1 2024, CNN was down -6% in total viewers and -1% in the demo during primetime. In total day, it declined a respective -8% and -7% in those measured categories.
CNN remained the second most-watched cable news network in the demo during primetime and total day. It’s the sixth straight quarter the network has finished in that position. One of its Q1 highlights was CNN News Central surpassing Morning Joe in the demo for the first time since Q2 2022 to the tune of 73,000 versus 64,000 A25-54 viewers.
CNN finished in eighth place in primetime with total viewers and ninth in the demo. During total day, CNN was No. 4 in total viewers and No. 7 in the demo.
PROGRAMMING
- Fox News — The Five (4.552 million viewers at 5 p.m. ET) was the most-watched program in total viewers. Jesse Watters Primetime (507,000 viewers at 8 p.m. ET) led in the demo.
- MSNBC — The Rachel Maddow Show (1.918 million viewers at 9 p.m. ET) was the network’s most-watched program in total viewers. It also finished first in the demo with 177,000 A25-54 viewers.
- CNN — The Lead with Jake Tapper (662,000 viewers at 5 p.m. ET) was the most-watched program in total viewers. Anderson Cooper 360 (135,000 viewers at 8 p.m. ET) claimed that spot in the demo.
- Newsmax — Rob Schmitt Tonight (510,000 viewers) was the top show in total viewers, and tied with Finnerty in the demo at 43,000 viewers apiece.
- NewsNation — Cuomo was the top show in both measured categories with 177,000 total viewers and 21,000 A25-54 viewers. Notable: NewsNation is up in total day and primetime total viewers in Q1 2025 versus Q1 2024. The network now ranks higher than Fox Business and CNBC, finishing in 48th place in total viewers and 65th in the demo.
- Fox Business — Kudlow remains the top show in both measured categories with 326,000 total viewers and 17,000 A25-54 viewers. This was its 13th consecutive quarter as the top business program. Fox Business also had four of the Top 10 business programs with total viewers.
- CNBC — Fast Money Halftime Report was the top show in both measured categories with 240,000 total viewers and 62,000 A25-54 viewers.
