Marketing

How Brands Can Gameplan Through the Ongoing WGA and SAG-AFTRA Strikes

It’s worth noting that a similar situation played out in the TV ad market just three years ago, when production shut down amid the early days of the pandemic. Audiences still watched TV in vast amounts, and shrewd advertisers were able to reach their audiences by adjusting TV buys rather than redirecting money.

Like the pandemic, things can change day to day as these strikes continue. Stay up to date on the latest news and keep your ears to the ground. 



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