In just one week, Donald Trump will be sworn in to serve his second term as president of the United States. Since Trump won the U.S. presidential election, media headlines have been dominated by how he won and why, his controversial cabinet picks, and what issues he will take on as soon as he enters office.
This is just the beginning of the Trump administration dominating headlines across various channels, and much of what will be covered will continue to stir up strong emotions among the American public.
Brands must be prepared to operate under a Trump presidency. Some things marketers can proactively plan ahead for; others will catch us off guard. There may not be a “playbook” or rules of the road on what to do next, but here are three things marketers should keep in mind as they continue to lead and grow their brands over the next fours years.
Understand what campaign promises were made
On the campaign trail, Trump was very clear on the issues he would address if he was elected for another term as president. This includes immigration and the border: He said, “On day one, I will launch the largest deportation program of criminals in the history of America.”
Reports suggest Trump will have the U.S. leave the Paris Agreement. “We’re drilling, drilling, drilling,” he said in regard to making the production of oil and gas a priority.
Trump’s plan also includes tariffs for imported goods on items coming from both China and Mexico. He believes implementing tariffs will help manufacturing jobs in the U.S.
Now is the time for marketers to gain an understanding of what the hot topics will be as we enter 2025. None of this should come as a surprise, and if you do the work to understand the implications of the actions Trump will take, you will be in a better position to know what to do next for your brand.
