Be prepared to pause media plans—again and again. Revisit procedures and ways of working as a team on whether to pause social media and other channels when it comes to the Trump administration. Be clear on who the final decision-maker is so you can act with speed and ensure your agencies are aligned. Because it’s more than likely that when Trump announces changes to policies and fulfills his campaign promises, these headlines will drown out everything else happening in the marketplace.
Don’t be caught off guard; you could be wasting money by not pausing media plans and be called out by consumers for being insensitive. We can continue to expect the unexpected, and also expect for Trump to deliver on much of what he promised. So start preparing now in order to put your brand in the best possible position to operate in the Trump administration.
