Plus, Duro emphasized that the show is live, and that’s different from other shows they have done in the past.
“We are live every night, seven days a week, and that gives us the opportunity to not only connect live with the audience that is watching on linear, but to create additional conversations through the day and during the week on social platforms,” Duro said. “If I’m an advertiser, I’m thinking of Telemundo. That’s eight hours of programming, and now it’s live across the board with reality, entertainment, and sports.”
