How This CPG Brand Convinced Target to Put Food in the Toy Aisle

“It’s really interesting to see the cultural moment that’s happening with Barbie beyond the doll,” said Ros Blankfein, referencing the upcoming Barbie movie starring Margot Robbie and the “Barbiecore” fashion movement on TikTok, which has garnered more than 344 million views. “There’s this sense of reclaiming the brand through female empowerment.”