Marketing

How Wieden+Kennedy and DoorDash Pulled Off Their Titanium-Winning Presentation in Cannes

Case study

They also presented a two-minute case study video to give the jury a feel for the work. To show the enormity of the stunt, White said there was one obvious thing to focus on.

“We can stand on that stage and talk all the shit in the world, but when you start showing TikTok videos of people missing the end of the Super Bowl because they were writing down the code … that’s when the proof is in the pudding,” White said.

“I don’t have to pitch you this. This happened.”



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