Hyundai vice president of digital business planning and connected operations, Manish Mehrotra, coined the phrase “subscription fatigue” to describe the aversion to another pay-as-you-go service. This approach creates an obstacle to consumer adoption of important new safety technologies like Hyundai’s Bluelink telematics service.
Mehrotra explains that he believes that making such technologies free to customers will accelerate their adoption. This isn’t the first time Hyundai has led the industry on technology standardization, as it was the first carmaker to make satellite radio standard equipment on its cars.
