Pumpkin spice szn
The beverage is, as advertised, a mashup of the chain’s pumpkin-flavored donut holes and its frozen coffee, topped with whipped cream and caramel drizzle. It’s the first time Dunkin’ has blended a baked good into a drink, which the brand says will be “reminiscent of the texture of a cookies and cream shake.”
“Pumpkin spice season has gotten a bit predictable lately,” according to Jill McVicar Nelson, Dunkin’s CMO, who noted that the two celebrities have created “a collaboration you never knew you needed.”
To roll out the product, Affleck returns for the third time as a high-profile Dunkin’ pitchman, following his Super Bowl commercial in February with his wife Jennifer Lopez that hit the top trending spot on YouTube and boosted social conversations around the brand by 837%, per Meltwater.
A sequel in April had Affleck taking a dig at his friend-colleague Matt Damon, further developing his Dunkin’-loving persona with a pronounced Massachusetts accent.
Those spots, plus the new ad, come from Affleck’s production company Artists Equity, which now has an official relationship as one of the agencies on the brand’s roster. Affleck has taken a hands-on role in the creative process, developing and writing the spots and directing with newcomer Beedy for the Ice Spice commercial.
CREDITS:
Agency, Production Company & Post-Production: Artists Equity
Brand: Dunkin’
Jill Nelson, Chief Marketing Officer
Chris Beijar, VP, Integrated Marketing Communication
Briana Appel, Manager, Integrated Marketing Communication
